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Business topology & poised creatology

Weeknote #42 (16 - 22 February 2026)

February 22, 2026

I signed a client NDA on Wednesday - it’s always great to take on a new client and this one is really interesting. A start-up with a great ambition and a worthy cause.
I spent some time looking through the business plan and various decks, then went into full research mode to gather intelligence around niche sales platforms.

I published a couple of articles:

  • A creative writing article on The Ode Map, inspired by my recent acquisition of a reMarkable Pro Move (Being ready to catch the work). I have to confess to have not used the Pro Move that much to date - the reMarkable Pro that sits on my desk is still my go-to notebook - but it'll be great when out-and-about as it fits in (larger) pockets.
  • A work-adjacent article about how mentoring is more than meetings. (Leadership between the meetings)

A side-effect of taking on the new client led me down a path considering the ‘shape’ of a company.
Established companies had an established shape; any attempt to deliver a strategy that doesn’t fit the shape leads to friction (of one sort or another).
New businesses have no shape, so are either: deliberately shaped by the founders based on previous experience; or (possibly better) are deliberately shaped to support the incoming strategy; or are not deliberately shaped at all and become a random shape over time (probably far from ideal).

Anyway I don’t suppose that this is novel. (I’ve consciously not looked for prior art on the matter so as not to bias my thinking.) Just something that my brain decided I should think about.

Listened to:

  • Stealing Sheep - "Into the Diamond Sun" Album
  • Yndling - "(I'm in the Palm of Your Hand)" EP
  • Ely Eira - "The Legend of Ely: Prologue" album
  • SHEL - "Just Crazy Enough" album

Viewing highlight:

  • "Small Prophets" (BBC). Finished watching the rest of the series. Very good.